TEAM
CAROLINE JAMES
FOUNDER AND DIRECTORCaroline is an esteemed figure in the events industry, with a remarkable track record spanning over 20 years in international event management. Her expertise encompasses diverse sectors including food and wine, luxury, community, finance, oil and gas, sports, pharmaceuticals, IT, and non-profit organisations. As a specialist in event production and logistics management, Caroline possesses extensive experience in developing and executing global events, communication strategies, and rapid event mobilisation.
Throughout her career, Caroline has successfully led teams and managed event logistics operations for notable projects. Some highlights include the inventabrand Celebrity Golf Masters in Portugal, LNG16 in Algeria, Gardner Symposium ITxpos in Spain and France, and the Turaz Global sales incentive in Mexico. During her time in London, she served as Senior Event Manager for the European Bank for Reconstruction and Development, overseeing the management of significant events such as the EBRD’s Annual Meetings in Croatia and Kazakhstan, as well as the Sierra Leone Trade and Investment Forum for the Commonwealth Business Council
Caroline’s dedication to the community is evident through her pro bono event management services for various charitable organisations. She has generously supported initiatives such as Redkite, which aids families with children battling cancer, Telethon Kids Institute, Telethon Speech and Hearing, and the Better Life Outcomes Initiative with Sir Bob Geldof.
In 2018, Caroline established Caroline James Events, which has since evolved into Atelier – House of Events. With her unwavering commitment and the growth of her business and team, Caroline has fostered a trusted and highly regarded reputation in the industry.
Caroline received the revered WA Business News 40Under40 award in May 2023 and sat on the judging panel of the 2024 awards.
JOEL KNOTT
EVENT PRODUCERJoel is a strategic manager with a proven track record of leading large teams to plan and deliver innovative, customer-focused, and financially successful event experiences. With a commitment to making things happen, Joel excels in creative thinking, strategic planning, and adaptability to changing circumstances.
He has extensive experience in the event, sports, commercial, non-profit, and retail industries. He has worked with Governor Generals, Government Ambassadors, Prime Ministers, Premiers, international artists, and commercial executives throughout his career.
Joel has contributed to some of the world’s largest events, including the Commonwealth Games, Expo 2020 Dubai, and ICC T20 Cricket World Cup.
Prior to joining ATELIER, Joel worked at the ICC T20 Cricket World Cup as the Perth Lead Host City Liaison Officer. While he was based in Dubai he worked at the World Expo 2020 raising visitors’ awareness of the United Nations Sustainable Development Goals (SDGs).
Joel spent 14 years in Melbourne as the General Manager of Sole Motive events staging across Australia, where he was responsible for developing and delivering major events for clients such as the Australian Defence Force, ConnectEast, Fairfax, Nike, Puma, Victorian Olympic Council and Women in Super.
Another defining aspect of Joel’s career is his ability to bring people together to achieve mutually beneficial outcomes. He excels in building positive relationships, actively listening, promoting teamwork, and understanding clients’ needs.
In addition to his professional achievements, Joel has provided volunteer operational management for the Fight MND Foundation and the National Breast Cancer Foundation.
CLAUDIA BAXTER
EVENT PRODUCERClaudia started her career working at a talent agency in London, so she is no stranger to a high-profile A-list event. She studied Theatre Production and Design in the UK and Los Angeles, then Fine Art in San Francisco.
As an Event Producer at ATELIER – House of Events, Claudia specialises in delivering large-scale community events and intimate corporate experiences.
Her meticulous attention to detail, combined with her expertise in event styling, gives her a unique edge in crafting memorable experiences.
Before joining ATELIER – House of Events in March 2022, Claudia spent six years producing innovative community and corporate events in Perth for key clients, including Curtin University, City of Stirling, Stockland, and Tourism WA. Prior to that, she spent eight years as an event stylist in Sydney, producing a variety of events from intimate boardroom dinners and marketing activations to gala and charity events, as well as custom exhibition designs.
A confident communicator with excellent interpersonal and networking skills, Claudia’s expertise includes event conception and design, budgeting, and onsite production. She thrives in fast-paced environments, bringing creativity and precision to every event she delivers.
LAUREN NORTON-SMITH
EVENT PRODUCERLauren started her career in London and has over 17 years’ experience across the financial, technology and marketing sectors. Lauren is a dynamic and results-driven global events strategist and is experienced in executing high-impact events that elevate brand presence, deepen client engagement, and align with strategic business goals.
Lauren’s background encompasses a wide range of events, and she has successfully managed the event operation logistics for a variety of international projects from client conferences and roadshows, to intimate dinners and charity events. A natural leader and problem-solver, she is equally comfortable managing global stakeholders, guiding teams, and navigating the unexpected with calm precision.
Prior to joining ATELIER – House of Events, Lauren worked at EY as Assistant Director, Global Strategic Events where she was responsible for the design and delivery of multiple international flagship events. A skilled communicator, Lauren is also an experienced content writer, social media manager and digital marketing specialist.
Lauren’s other achievements include selection as one of fifteen women to take part in the Fast Forward 15 programme 2017. A mentorship scheme dedicated to promoting 15 women in the events industry by providing career progression advice and support.
LYNZIE BREMNER
EVENT STYLISTLynzie Bremner is an event production and design expert with over 16 years experience that spans corporate events, stage management, entertainment booking, weddings, brand installations, festivals, event styling and more. Hailing from Toronto Canada, Lynzie holds a performing arts diploma from Randolph Academy and found her way into events through the entertainment industry. Lynzie has planned events in Toronto, Montreal, Vancouver, Jamaica, Palm Springs, New York and now, Australia.
As an event producer and stylist for ATELIER, Lynzie focuses on a wide range of events that are logistically challenging and dually require organisation and creativity. Lynzie’s working style is honest, communicative, and direct with the client’s strategic goals always at heart. She excels at leading a team, problem solving under pressure, and designing immersive environments.
When not working with Atelier clients, Lynzie owns and remotely manages Toronto based event agency Mad Bash Group, with a team of planners executing Canadian based events. She is also the founder of The Pop-Up Chapel Co. which was acquired in 2023. Between 2015-2019, Lynzie hosted two internationally syndicated television shows, Post My Party and Crazy Beautiful Weddings, still playing in 51 countries worldwide.
