ICON: INTERNATIONAL FESTIVAL OF FOOTBALL
CLIENT | ICON: INTERNATIONAL FESTIVAL OF FOOTBALL – MEDIA LAUNCH FOR TOURISM WA 2022
ROLE | Event Management
ATELIER – House of Events was engaged by Tourism WA to co-ordinate and execute a live media event as a part of the ICON Perth’s Festival of International Football being held at Optus Stadium. This launch event saw players from Manchester United and Crystal Palace compete to score goals into a floating goal in the middle of Elizabeth Quay.
Due to the international high profile of the activation, ATELIER – House of Events took the lead on the event, managing key stakeholders, suppliers, talent, and live event management.
By securing Manchester United and Crystal Palace legends to participate in a friendly penalty shoot-out demonstration at Elizabeth Quay, Tourism WA aimed to showcase Perth’s unique tourism offerings to the teams’ significant social media audience during this PR stunt.
ATELIER – House of Events were responsible for engaging and liaising with all suppliers to ensure a polished and more importantly, a safe event was delivered within a tight timeframe.
“Tourism WA sincerely appreciates your support and involvement in delivering a world class activation… It went perfectly and that is testament to the input and involvement of you and your staff. I would like to pay special tribute to Claudia Baxter from Caroline James Events. Well done, seriously impressive work.”
Sam Phillips, Director – Sponsorship Management, Events Division, Tourism WA